Why do I need to change?

The situation

With film production and provide crew & equipment, the processes and tools are much better than for film distribution. Today, the time to create a new lead for a new customer is less than 30 min. For providing crew & equipment, this is acceptable. Order to cash is only a few minutes effort as well.

In my film production example, idea to market, market to lead, lead to order and order to cash for film distribution takes to much effort and to much calendrar time compared to the value of each order.

From a business perspective, a new solution must be faster and more efficient, but also cover the investment for the new solution.

The complication

The information architecture work I recently done, clearly shows that our existing platforms doesn't support film distribution, and neither does standard CRM systems as SalesForce. At least not out of the box. If we add one more system, we need to have more integration, and integrations are always costly.

If we change existing order- and CRM systems, we still need to make modifications to standard systems.

The question

Should we either

Keep existing systems and modify if possible
Get a new standard system that can be customized
Build a new system from scratch

I will answer the question in a later article and explain there reasoning behind as part of autonomous architecture.

Disruptive architecture